My startup is like Uber for vegan face wash, but how do I make it different and win?

Here's how you can transform your vegan face wash delivery app from a "me-too" competitor into a market leader with a unique value proposition and carve out a unique space in the market:

1. Personalization and Green Delivery:

Skin consultations: Instead of just picking a product, offer a quick consultation where users answer questions about their skin type and concerns.
This personalizes the face wash selection and builds trust.

Eco-friendly delivery options: Partner with zero-emission delivery services like bicycles or electric vehicles. This aligns with your vegan brand and caters to eco-conscious customers.

2. Focus on Experience and Refills:

Subscription boxes: Offer curated subscription boxes with a variety of vegan face washes, toners, and moisturizers based on skin type.
This encourages repeat business and product discovery.

Refill system: Implement a refill system where users can get their favorite face wash pouches refilled at a discount, reducing plastic waste.

3. Community and Education:

Partner with influencers: Collaborate with vegan beauty influencers to promote your app and educate users about vegan skincare routines.

AR "try-on" feature: Develop an AR feature in your app that allows users to virtually "try on" different vegan face washes to see how they look on their skin.

4. Give Back and Transparency:

Partner with animal sanctuaries: Donate a portion of your proceeds to animal sanctuaries, solidifying your commitment to the vegan cause.

Ingredient transparency: Clearly showcase all ingredients and their origins on your app, building trust with customers who care about what they put on their skin.

By focusing on personalization, eco-friendliness, community building, and transparency, you can become more than just a "vegan Uber" for face wash.
You can become a trusted brand associated with quality, sustainability, and a strong vegan identity.